Social media marketing is just like digital marketing i.e. to promote your services or products digitally. For social media marketing, you have to decide your platform first! The skills you must know for social media marketing like copywriting, video content creation skills, graphic designing skills, analytics skills, and flexibility.
Social media advertising spending is projected to reach $219.8 billion in 2024, with mobile generating $255.8 billion of this total by 2028.
According to Digital Information Web, it is found that Social media users spend an average of 2 hours and 24 minutes per day on social media. According to Global Web Index data, it is found that 50% of social media users use social media to research products before making a purchase which shows the importance of having a strong social media presence for businesses.
Social media marketers can earn an average of $500-$20,000+ a month, $50-$300 per hour, and $500-$50,000+ per project. It depends on your business goals and size, platform choice, preferred pricing model, and service provider.
Facebook, Instagram, YouTube, LinkedIn, and Twitter are some of the most famous platforms that can be used for social media marketing. But always keep in mind that you have to decide your platform as per your location i.e. in your locality people engaged more on which platform!
Now, let’s see how you can do social media marketing using these platforms. How can you reach your ideal audience with each method? How do you bring maximum engagement on social media? Which is one good for your business Paid vs Organic Social media marketing.
What is Paid Social Media
Paid social media, also known as social media advertising, is a powerful marketing tool that allows you to promote your brand, products, or services directly to a targeted audience on social media platforms. It involves investing in advertising budgets to achieve specific marketing goals.
In paid social media marketing, people don’t come to you. You have to go to those who need you. For eg- on Facebook or Instagram, suppose you create an adds and deploy it to the target audience of those people who are watching that app, and start seeing that ad at that time. Through this, they land on your website and buy the products and services they want.
In paid social media marketing you get to see results in two to three days! It runs on almost all the platforms. Paid social media ads are of various types, you can advertise your ads in the form of image ads, video ads, carousel ads, story ads, etc.
59% of marketers believe paid social is more effective than organic social media! and 43% of both B2C and B2B companies say that they use organic and paid social media equally.
Things to Consider with Paid Social Media
1. Budget Allocation
Paid social media requires budget allocation. Determine how much you’re willing to spend and set realistic goals based on your budget.
2. Competition
The social media advertising landscape can be competitive. Develop well-designed, targeted campaigns to stand out.
3. Campaign Management
Managing paid social media campaigns effectively requires ongoing monitoring, analysis, and optimization.
4. Compliance with Platform Rules
Ensure your ad creatives and messaging comply with the advertising policies of each social media platform.
What is Organic Social Media?
Organic social media refers to the free, non-paid content shared on social media platforms by using free social media tools. It’s about establishing your brand voice through valuable content and strategic interaction.
It is a powerful tool for building brand awareness, fostering relationships, and achieving your marketing goals. In most organic marketing channels, if you create valuable content users can discover independently, you can reach them without paying for ads.
Below are the ways to amplify your organic reach on social media
1. Optimize your social media profiles
Keep in mind that you have to use an easily rememberable username and a recognizable brand logo. Your bio should be clear and concise, considering relevant keywords. And you can add a link to your website in your profile!
2. Post evergreen content
Try to post evergreen content i.e. if you post any content today then it should be understandable after one or two years! Give priority to the content that is in high demand. For eg- the demand for videos is high so, give more priority to videos from your content.
3. Engage and Respond
Engage with your followers! Respond to comments and messages promptly, answer questions, and participate in relevant conversations. As much as you engage with your followers as much they increase your profile engagement. And tries to keep a balance of promotional and useful content.
4. Analyze & Adapt
Track your social media analytics to see what kind of content resonates most with your audience and what times or formats generate the highest organic reach. Use this data to continuously improve your strategy and optimize your content for better results.
Conclusion
From the above article, both paid and organic social media offer distinct advantages, the true power lies in their synergy. It offers two options: paid ads to target a specific audience quickly, or free content to build relationships over time. The best approach? Use both! Think of paid social media as a jumpstart and organic social media as building a strong foundation. Together, they create a winning social media strategy!