Digital marketing for e-commerce
Digital Marketing for E-commerce Brands
E-commerce lives and dies on unit economics. We run Shopping, Performance Max, Meta and category-page SEO around ROAS, contribution margin, and repeat purchase — not the top-line revenue chart that hides your CAC problem.
Industry challenges
What's actually hard about marketing in E-commerce
Every vertical has its own gravity. These are the ones we plan around from day one.
Seasonal demand swings
Q4, festival cycles and category-specific spikes require budget elasticity and creative refreshes on a timeline. Steady-state campaigns leak money the rest of the year.
Cart and checkout abandonment
The majority of ad spend converts on the third or fourth touch, not the first. Without proper retargeting and email tie-in, that spend is wasted on people who almost bought.
Marketplace competition
Amazon, Flipkart and Meesho own high-intent search for many product terms. Direct-to-consumer brands need category and comparison pages that reward the extra click.
Thin paid margins
As CAC on Meta and Google climbs, small ROAS deltas decide whether a SKU is profitable. Attribution and product-level tracking stop being nice-to-haves.
Our approach
The channels that actually lead for E-commerce
Paid leads, SEO builds the moat, social feeds discovery. Everything reports to blended ROAS.
Performance, Google & Meta Ads
Shopping, Performance Max, Meta Advantage+ and retargeting built with SKU-level tracking, not campaign-level guesses.
See the serviceSocial Media Marketing
Paid and organic social for discovery, UGC-led creative testing, and community building that lifts direct traffic.
See the serviceSEO & Organic Growth
Category and product-page optimisation, plus editorial buyer's guides that intercept research and reduce paid dependence.
See the serviceWhat success looks like
The KPIs that decide whether E-commerce marketing is working
Different verticals optimise for different numbers. These are the ones we report on for E-commerce, honestly.
Blended ROAS
Not platform-reported ROAS. Blended across channels, tied to actual revenue in your Shopify or store back-end.
Conversion rate by traffic source
Reveals which channels bring cheap-to-close buyers vs. bargain hunters who never repeat.
Average order value
The lever that turns a break-even ad into a profitable one. We test bundles, thresholds and creative angles that move it.
CAC vs. LTV
Reported over 30, 60 and 180-day windows so budget scales on real payback, not first-purchase revenue.
E-commerce results snapshot
What a e-commerce program looks like in motion
For Replica Collects, we grew daily organic clicks from around 20 to a steady 800+ in roughly two months, turning search into a reliable revenue channel alongside paid.
FAQ
E-commerce questions we hear on discovery calls
Do you work with Shopify, WooCommerce and custom stacks?+
Yes. Most of our e-commerce clients run Shopify or WooCommerce, but we also work with Magento and custom builds. Tracking, feed management and CRO all adapt to the stack.
Can you manage product feeds for Shopping and PMax?+
Yes. Feed optimisation — titles, attributes, custom labels, exclusions — is part of the paid engagement, not a separate line item.
How do you compete with Amazon and Flipkart on search?+
We don't try to outrank marketplaces on generic head terms. We target longer-tail, comparison and buyer's-guide queries where a specialist brand's expertise beats a marketplace listing.
What's the minimum ad spend to work with you?+
For meaningful paid work, roughly ₹3L/month in ad spend. Below that, we usually recommend focusing on SEO and organic social first, then layering paid once unit economics support it.
Keep exploring
Other industries we serve
SaaS
Bottom-funnel SEO, comparison content and paid search built for long B2B cycles and PLG motions.
Healthcare
Local SEO, PR and compliant paid campaigns for clinics, hospitals and health brands — trust-first.
Education (EdTech)
Long-tail SEO, admission-cycle PPC and outcome-driven content for schools, institutes and EdTech.
Real Estate
Hyper-local SEO, project-specific landing pages and high-intent paid for developers, agents and brokers.
Travel
Visual social, seasonal paid and destination-led SEO for tour operators, DMCs and travel brands.
Manufacturing
Technical SEO, spec-driven content and narrow B2B paid for manufacturers and industrial suppliers.
Ready to grow your business?
Book a free 30-minute strategy call. We'll audit your current setup and show you exactly where the growth is hiding, no pitch, no obligation.