Performance, Google & Meta Ads
Paid campaigns engineered around ROAS, not vanity clicks.
High-intent Google, Performance Max, and Meta campaigns with proper conversion tracking, so every rupee is attributed to pipeline.
Overview
What performance marketing means to us
Performance marketing is any paid channel judged by the business outcome it produces, not the traffic it generates. Google Search, Performance Max, YouTube, Meta feeds and reels, Reddit Ads, and retargeting all live under this umbrella.
Most agencies celebrate impressions and clicks because those numbers always go up. We report on cost per lead, cost per acquisition, and blended ROAS, because those are the numbers your CFO cares about.
Why it matters
Why paid is worth doing right
Ads are the fastest way to buy pipeline. They are also the fastest way to burn cash, if the plumbing is wrong.
Speed to signal
Paid campaigns give you a market-truth signal in days, not months. What copy converts, what audience buys, what price holds.
Attribution is the moat
Most accounts fail not because of bad ads but because the tracking is lying. We fix that first.
Scale on demand
Once ROAS holds at low spend, scaling is a budgeting decision, not a creative gamble.
Ads live · Leads flowing
Ads that don't just run — they bring you buyers.
Google, Meta, LinkedIn, Reddit — one team, one dashboard, every rupee traced to revenue.
- just nowAarav S.Mumbai · via Google
- 1m agoPriya M.Bengaluru · via Meta
- 3m agoRohit K.Delhi · via LinkedIn
- 6m agoSneha R.Pune · via Reddit
- Call booked12s ago+₹24,000
- Form submitted48s ago+₹8,500
- Purchase2m ago+₹1,42,000
- Google Ads6.4xROAS
- Meta Ads₹180CPL
- LinkedIn Ads47MQLs
- Reddit Ads3.2%CTR
Spend less. Learn faster. Scale what works.
Get a free ads auditOur approach
Our paid media approach
Track, structure, launch, optimise, scale. In that order, always.
- 01Step 1
Track
GA4, Google Tag Manager, and server-side conversion APIs installed and QAed before a single rupee is spent.
- 02Step 2
Structure
Account architecture built for intent segmentation, negative sharing, and clean creative testing.
- 03Step 3
Launch
Search, PMax, and Meta campaigns launched with disciplined budget caps and clear kill criteria.
- 04Step 4
Optimise
Weekly bid, audience, and creative iteration based on account data, not gut feel or platform recommendations.
- 05Step 5
Scale
Once unit economics hold, budget scales in controlled increments so CAC does not blow up.
Deliverables
What's included
A full paid media stack, run by senior specialists who touch the account weekly.
Google Search, Performance Max & Meta campaigns
Cross-channel setup and management with shared learnings, not siloed dashboards.
Conversion tracking & GA4 setup
Enhanced conversions, offline import, and server-side tagging so signal survives cookie loss.
Landing page CRO & A/B testing
We build and iterate landing pages against the ads, because a great ad on a bad page still loses.
Weekly optimisation
Bids, keywords, audiences, and creatives touched every week, with a changelog you can audit.
Creative production
Static, motion, and UGC-style creative built in-house on a testing cadence, not one-and-done.
Transparent ROAS & CAC dashboards
Live Looker Studio dashboards, plus a monthly walkthrough on what worked, what did not, and what changes next.
Fit check
Who this is for
- D2C brands that want ROAS above three and a clean handoff between paid and email
- B2B SaaS teams that need demos, not just MQLs, from paid search and LinkedIn
- Local businesses that want leads, calls, and bookings from Google and Meta
- Series A to C companies scaling paid past the founder-led phase
The stack
Platforms we manage
Proof this works
"March delivered 239 conversions at ₹230.52 each, with cost per conversion trending down as the account matured."
Testimonials
Trusted by teams that measure marketing in revenue.
"I've had the pleasure of working with SerpMinds for the past two years, and I can confidently say they are among the best digital marketing agencies out there. We've collaborated on multiple projects and achieved outstanding results. I'd highly recommend working with them for any SEO or digital marketing needs!"
Saksham Chauhan
Co-Founder, AceIPM
"I recently had the pleasure of collaborating with SerpMinds for digital marketing services, and they exceeded expectations. Recognizing the need for expert SEO and strategic growth, I entrusted SerpMinds with the task, confident in their expertise."
Wahid Ali
Front-End Developer
"Wow, SerpMinds did an outstanding job! Their expertise in digital marketing is truly impressive. They delivered flawless results and provided immense value. Would highly recommend them, 10/10! Looking forward to working with them again soon."
Kartik Saraswat
Co-Founder, Digitol
"I am the owner of BatsTraveller, and we are very happy with the work SerpMinds did for us. They handled everything from buying our domain to hosting our website. Their web development skills gave us a great, easy-to-use website."
Bharat Singh
Founder, BatsTraveller
"Really amazing service! I recently came across SerpMinds to improve my website's SEO and digital presence, and the results have been fantastic. I would highly recommend their digital marketing and SEO services!"
Ashish Bajpai
Property Dealer, IGG
FAQ
Answers before you ask
What is the minimum ad spend?+
We take engagements starting at ₹1L per month in media spend. Below that, the fees do not deliver value on either side.
Do you charge a percentage of ad spend?+
No. We charge a flat retainer, so our incentive is your ROAS, not your ad budget.
How fast will we see results?+
Signal in the first two weeks. Meaningful ROAS trends by week four. Real scaling decisions in month two.
Do you handle creative production?+
Yes. Static, motion, and UGC-style creative is produced in-house on a testing cadence.
What tracking setup do you need from us?+
GA4, Google Tag Manager, and pixel access. If they are not clean, we fix them as part of onboarding.
Keep exploring
Other services we run
SEO & Organic Growth
Technical foundations, topical authority, and content architecture that turn Google into your most predictable growth channel.
Read moreContent Marketing
Long-form, landing pages, and thought leadership briefed against real search intent and written by category specialists, not templated freelancers.
Read moreSocial Media Marketing
Strategy, creative, and community management that builds brand gravity across Instagram, LinkedIn, YouTube, and TikTok.
Read moreIndustries this leads for
We run performance, google & meta ads programs for these verticals
Curious what performance, google & meta ads would look like for you?
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