PR & Brand Building
Earn the trust your category rewards.
Digital PR, thought leadership, and narrative positioning that earn mentions, backlinks, and demand in the outlets your buyers already read.
Overview
What modern PR looks like
PR is not press releases anymore. It is the discipline of shaping how your category talks about you, so that journalists, buyers, and Google all arrive at the same conclusion about what you stand for.
Modern PR is a stack: digital PR for earned links, founder thought leadership for narrative, HARO and expert commentary for authority, and monitoring so nothing gets missed. Done together, every ranking, every ad, and every sales call gets easier.
Why it matters
Why brand is the compounding layer
SEO and paid work harder when your name is already trusted. Brand is what makes everything else cheaper.
Earned links Google respects
A single link from a real publication moves rankings more than a hundred directory submissions. We chase the former.
Trust before the sales call
When a prospect has seen your name in the outlets they read, the sales conversation starts halfway to closed.
Talent, capital, and category
PR shapes who applies to your job posts, who returns your investor emails, and how analysts describe your category.
Press · Reputation · Reach
Coverage that builds reputation, not just clippings.
We engineer stories, place them in the publications that shape your category, and turn earned media into compounding brand equity.
Astraea Labs Announces $25M Series B to Advance Clean Energy Storage
NEW YORK, NY — May 14, 2024 — Astraea Labs, a leader in next-generation energy storage solutions, today announced a $25 million Series B funding round led by Horizon Ventures, with participation from returning investors…
They don't just get us in the news. They shape the narrative.
PR that builds reputation. Coverage that drives growth.
Let's talkOur approach
Our brand and PR approach
Positioning first, then story, then outreach. Everything else is noise.
- 01Step 1
Position
A written narrative document naming who you are for, who you are against, and what you stand for.
- 02Step 2
Story
A quarterly roster of story angles, data studies, and founder viewpoints reporters will actually cover.
- 03Step 3
Pitch
Personalised outreach to journalists and podcasters on your beat, tracked with response and coverage rates.
- 04Step 4
Amplify
Coverage is turned into on-site pages, sales collateral, and social proof, not left as a screenshot in a Slack channel.
Deliverables
What's included
A senior-led program built around earned coverage, not paid placements.
Digital PR & link-earning campaigns
Data studies, expert commentary, and reactive pitching that earn coverage in real publications.
Founder & exec thought leadership
Ghost-written LinkedIn essays and op-eds that sound like the person on the byline, not like a marketing intern.
Press kits & story angles
A living brand asset library plus a rolling story calendar tied to product, category, and cultural moments.
HARO, Qwoted & journalist relationships
Daily response to source requests, plus proactive relationship-building with reporters on your beat.
Podcast & event bookings
Booking your founders on the podcasts and stages your buyers actually listen to.
Brand mention & share-of-voice tracking
Monthly monitoring across web, social, and podcasts, so nothing is missed and nothing goes unamplified.
Fit check
Who this is for
- Series A to C startups that need the market to take them seriously
- Founder-led companies whose CEO has a point of view but no distribution
- SEO-driven companies that need real editorial links, not directories
- Agencies and services businesses selling into skeptical, senior buyers
The stack
Tools we run on
Testimonials
Trusted by teams that measure marketing in revenue.
"I've had the pleasure of working with SerpMinds for the past two years, and I can confidently say they are among the best digital marketing agencies out there. We've collaborated on multiple projects and achieved outstanding results. I'd highly recommend working with them for any SEO or digital marketing needs!"
Saksham Chauhan
Co-Founder, AceIPM
"I recently had the pleasure of collaborating with SerpMinds for digital marketing services, and they exceeded expectations. Recognizing the need for expert SEO and strategic growth, I entrusted SerpMinds with the task, confident in their expertise."
Wahid Ali
Front-End Developer
"Wow, SerpMinds did an outstanding job! Their expertise in digital marketing is truly impressive. They delivered flawless results and provided immense value. Would highly recommend them, 10/10! Looking forward to working with them again soon."
Kartik Saraswat
Co-Founder, Digitol
"I am the owner of BatsTraveller, and we are very happy with the work SerpMinds did for us. They handled everything from buying our domain to hosting our website. Their web development skills gave us a great, easy-to-use website."
Bharat Singh
Founder, BatsTraveller
"Really amazing service! I recently came across SerpMinds to improve my website's SEO and digital presence, and the results have been fantastic. I would highly recommend their digital marketing and SEO services!"
Ashish Bajpai
Property Dealer, IGG
FAQ
Answers before you ask
Do you guarantee coverage?+
No serious PR firm can. We guarantee the process, the pitches, and the reporting, and our track record speaks to the outcomes.
How is this different from buying links?+
Everything we do is earned. No PBNs, no paid placements, no schemes. It takes longer, and it is the only PR that Google and buyers actually respect.
Do you handle crisis PR?+
Not as a core service. We focus on proactive brand-building. For crisis, we can refer trusted partners.
Will you write for our founders?+
Yes. Ghost-writing is included, with a voice interview process so the writing sounds like them.
How do you report on PR?+
Coverage, tier of outlet, referral traffic, backlinks earned, and share-of-voice, delivered monthly with a senior walkthrough.
Keep exploring
Other services we run
SEO & Organic Growth
Technical foundations, topical authority, and content architecture that turn Google into your most predictable growth channel.
Read moreContent Marketing
Long-form, landing pages, and thought leadership briefed against real search intent and written by category specialists, not templated freelancers.
Read morePerformance, Google & Meta Ads
High-intent Google, Performance Max, and Meta campaigns with proper conversion tracking, so every rupee is attributed to pipeline.
Read moreIndustries this leads for
We run pr & brand building programs for these verticals
Curious what pr & brand building would look like for you?
Book a 30-minute call. We'll audit what you have and share where the growth is hiding.
Ready to grow your business?
Book a free 30-minute strategy call. We'll audit your current setup and show you exactly where the growth is hiding, no pitch, no obligation.